Feel Better, Live Brighter

Personalized health tools and support—made easy for everyday life.

Selador Labs

Dissolving significant barriers to developing cures.

Acquiring cleaner data, from happier patients, for happier patients.

We would love to spend every day developing therapies, cures, and new technology. First, though, there are some stubborn bottlenecks in the way, and they are a big part of why better treatments take so long to reach the people who need them. So that is where we are starting.

What keeps getting in the way:

Research that never gets the funding it deserves
Physicians stretched too thin to go the extra mile
Patients too unwell to find their way through the system
Months of waiting to reach the right specialist
Valuable knowledge scattered in pockets, rarely gathered or called upon

Untying these knots frees up time, energy, and resources. It sets strong foundations down for tailored research, so the path to studying more diseases, not just diagnosing them, and to finding cures gets easier for everyone.

Come build this with us

Sparkle by Selador Labs

The right specialist, booked, the first time.

Sparkle matches each patient to the specialist best suited to treat them and books the appointment for them right away. Every match also builds the human data that moves research toward cures.

What Sparkle ends

No more

Incorrect first time diagnoses
Scrolling through appointments and providers to book
Seeing the incorrect doctor, who cannot diagnose you let alone treat you
Repeating yourself or your symptoms 20 times
Overwhelmed or overworked doctors

The problem

Referrals keep rising. Too many go wrong, or go nowhere.

105M

U.S. doctor visits ended in a specialist referral in 2009, up from 41M in 1999.¹

9.3%

Chance an office visit ends in a referral, nearly double the 4.8% of a decade earlier.¹

19.7M

Referrals a year go to the wrong specialist, costing nearly $2B.¹¹

34.8%

Of referral scheduling attempts ended in a completed visit at one large health system.²

795,000

Americans suffer serious harm from diagnostic error each year.³

80%

Of patients say paperwork should only happen at the first visit with a new provider, and 94% want their health data in one place.¹²

How it works

Sparkle does the finding and the booking.

Tell us once

Patients share their history one time, uploaded all at once or carried in from their hospital portals, then update it whenever they like.

ii.

We match

Sparkle matches each patient to the specialist best suited to treat them, not simply the one with an opening.

iii.

We book

The appointment is booked right away. No searching, no phone tag.

	Search directories	Sparkle
Who picks the doctor	The patient searches	Matched for the patient
Booking	Patient books	Booked right away
Medical history	Retyped each time	Given once, editable
Matching basis	Location, availability	Best fit to treat

Your diagnosis gets 2 passes.

One from the physician and one from one of our carefully trained sources. The physician is ultimately responsible for the diagnosis, and it is almost like getting an immediate second opinion right away, instead of trying to get 2 doctors in a busy space to communicate with each other. If you still feel unwell, you have a specialized and almost immediate second guess as to what might actually be the matter.

For patients and physicians

Less paperwork. More time for medicine.

One portal

With us, it is just one portal, being fed by other portals.

Paperwork, cut drastically

We aim to drastically reduce paperwork and the time each patient spends on forms and repeating their history.

Doctors, freed

Doctors get back to what they were meant to do: cure, think, analyze and develop, even if simply just among their own patients.

Our first initiative

Anemia is a global health crisis.

Iron deficiency during pregnancy and infancy can impair a baby's cognitive, memory, and motor development, and those effects may last.⁵ Our anemia initiative applies Sparkle to identifying and routing the right patients quickly.

32 million

pregnant women worldwide have anemia.⁴

115,000+

maternal deaths a year are linked to it.⁴

591,000

perinatal deaths a year are linked to anemia in pregnancy.⁴

More than 2x

the WHO target: prevalence in pregnancy remains above double the 15% goal.⁴

Research and development

Every match builds human relevant data.

While we fix these bottlenecks, we are building a dataset few existing sources capture, to support patient stratification, clinical trial recruitment, and a clearer picture of how disease presents and progresses.

Consented

Histories are collected with patient consent and de identified from the very first interaction.

Longitudinal

Real world health histories that grow richer and more distinctive with each patient.

Built for cures

Our goal is not only to diagnose disease faster, but to open a faster path to studying it and developing treatments for it.

Clinical goal: a 94 percent first time diagnosis target for matched specialist cases, to be measured in pilots. Built on more than 200 physician conversations, many through our physician event series, Inside the Mind of a Surgeon, and a patent pending matching methodology.

Partner with us

Health systems, researchers, and industry partners.

laura.bosiljevac@gmail.com

Laura Bosiljevac, Founder, Selador Labs

References

Peer reviewed journals and research universities

Barnett ML, Song Z, Landon BE. Trends in physician referrals in the United States, 1999 to 2009. Archives of Internal Medicine (now JAMA Internal Medicine), 2012. Harvard Medical School. Full text
Patel MP et al. Closing the referral loop: an analysis of primary care referrals to specialists in a large health system. Journal of General Internal Medicine, 2018. Duke University. PubMed
Newman Toker DE et al. Burden of serious harms from diagnostic error in the USA. BMJ Quality and Safety, 2024;33(2):109. Johns Hopkins University School of Medicine. BMJ
Ubom AE et al. FIGO good practice recommendations on anemia in pregnancy. International Journal of Gynecology and Obstetrics, 2025. Full text
Markova V, Holm C, Pinborg AB, Thomsen LL, Moos T. Impairment of the developing human brain in iron deficiency. Pharmaceuticals, 2019;12(3):120. MDPI
The importance of iron deficiency in pregnancy on fetal, neonatal, and infant neurodevelopmental outcomes. International Journal of Gynecology and Obstetrics, doi 10.1002/ijgo.14951. Record
Global prevalence of iron deficiency anemia and its variation with gestational age: systematic review and meta analysis. Clinical Nutrition Open Science, 2025. DOAJ

Global health authorities

World Health Organization. Global Nutrition Targets 2025: Anaemia policy brief. PDF
World Health Organization. Expert Group on the Prevention, Diagnosis and Management of Maternal Anaemia, 2025. WHO